Biography: Howard Greenfield
Digital media &
IT product marketing, business development executive
howard@go-associates.com
"I
find his perspective most helpful, independent, and shrewd."
–
Nick DeMartino,
SVP, American Film Institute, Hollywood
"He
knows the drivers behind the digital media industry in
Europe and the U.S."
–
John Taysom,
Founder, Reuters Venture Capital, London
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BIO
Howard Greenfield is an IT / digital media advisor and
writer (co-author of IPTV & Internet Video, Focal
Press, 2nd
Edition, 2009). He is President of Go Associates, a
consultancy that delivers high-tech product marketing and
global business development strategies. Howard has held
senior management and consulting positions with Sun
Microsystems, Informix Software, British Telecom, and Apple
Computer. He is the founder of Sun’s first Media Lab and
completed his graduate studies at Stanford University. He
may be reached at
howard@go-associates.com.
Howard has 25 years experience as a successful technology
developer, manager, educator, and writer. In addition to
front-line collaborative development with large
organizations like Xerox PARC, Ericsson, and the American
Film Institute, he has held leadership roles in numerous
early stage companies, three of which were subsequently
acquired by Ariba, IBM, and Microsoft.
Howard has presented and moderated at conferences throughout
Silicon Valley, Europe, and Asia and served on government
and cultural advisory boards that include the State of
California, UK Trade & Invest, CNET, and others. Howard
holds a graduate degree in Interactive Technology from
Stanford University.
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