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Biographies

Howard Greenfield
Product Marketing, Technology, & Partnerships
howard@go-associates.com

Mr. Greenfield, Go Associates President and Principal Consultant, has held management roles in some of Silicon Valley's leading companies with responsibilities for product development, global marketing, and partnerships. Over twenty years of technology industry experience includes a consulting practice that has served clients such as British Telecom, Computer Science Press, General Foods, the University of California, and others. His corporate management positions have included VP, Product Marketing at Softface, acquired by Ariba, 2004, and Senior VP, Product Development at Obvious Technology, innovator in broadband content solutions.

Prior to that, Howard led the Informix Software (acquired by IBM) digital management strategy in technical marketing, account management, and communications. In his seven years at Sun Microsystems, Howard created and managed Sun's first media lab and oversaw co-development efforts with Sun Labs, Xerox PARC, & Stanford University. Howard also worked in Apple Computer's Advanced Technology Group on e-Learning. In addition to his degrees in computer science, business, and literature, Howard has authored three books, including IPTV and Internet Video (Focal Press, 2007), and is a frequent contributing writer to leading industry publications. He also has serves on the board of BlueVoice.org, an Internet media non-profit dedicated to protecting ocean life & habitats.

Howard received his Masters Degree from Stanford University and his Bachelors Degree from the University of California.


Jon Haass
Business Development and Executive Coaching
jon@go-associates.com

Dr. Haass, senior consultant, has extensive industry and executive experience working with individuals and company culture or organizational and business development.   He is experienced in both startup and large corporations. His current passion is the mentoring and coaching of individuals and groups. Together with colleagues, he offers products and services to assist companies to take full advantage of their valuable human assets. His “Right Livelihood Program” has been well received at Chevron, Intel and other leading companies. During his career, he has founded or been on the founding executive team of 4 startup companies, including OpenTV and Sendmail. While at OpenTV, in the position of VP WorldWide Marketing, he led the growth of the company in preparation for its IPO. Jon spent five years with Sun Microsystems in various capacities, including Group Marketing Manager for Multimedia Products.  Jon earned a Ph.D. from MIT and Bachelors Degrees from the University of Wyoming.
 
 
Media, Technology and Business Counsel
john@go-associates.com

John Varney, a 30-year veteran of the broadcast industry, is founder & CEO of Maximum Clarity Ltd, helping executives understand the possibilities offered by technology in the areas of business development, internal processes & services. The ventures arm has invested in and advises start-up businesses, based in Europe and the US. He spent the previous 5 years as CTO for the BBC, responsible for the overall technology vision, strategy and delivery for the Corporation. Previously with Granada, the UK’s largest commercial TV production company, he was instrumental in the launch of digital broadcasting in the UK and part of the leadership team in Corporate M&A involved in the delivery of an IPO and flotation of Granada Media from the parent organization. While with Granada, he also acted as adviser to Channel 7 in Australia and the Australian Government. He enjoys bringing his experience to a new generation of technologists and business leaders through lecturing at Universities and Conferences worldwide.

 
Media Product Development & Marketing
wes@go-associates.com

Wes Simpson is president and founder of Telecom Product Consulting, an independent consulting firm that focuses on helping companies develop and market video and telecommunications products. He is a frequent speaker and analyst for the video transport marketplace. In the past five years he has spoken at IBC, NAB, BroadcastAsia, SMPTE, VidTrans, and a number of other conferences. Wes is author of the well-received book “Video Over IP: A Practical User’s Guide to Technologies and Applications,” 2nd edition published by Focal Press in 2008. Wes has more than 28 years experience in the design, development, and marketing of products for telecommunication applications. Before founding Telecom Product Consulting, he was COO of VBrick Systems, Inc., a manufacturer of MPEG video equipment. Earlier, at ADC Telecommunications, Wes was the director of product management for the DV6000, a market leading video transport system. He previously held a variety of marketing and engineering positions in the telecommunications industry. Wes was a founding member of the Video Services Forum and a member of its board of directors from 1997 to 2001. He holds a BSEE from Clarkson University and an MBA from the University of Rochester.


Adrian Exton
European Sales and Marketing
adrian@go-associates.com

Adrian, located in the UK, is managing partner of The Leon Partnership and a founding director of Vidante Ltd. an international technology and communications consulting company in the UK which advises organizations on a range of technology projects. Prior to this, Adrian was managing director of Optibase Europe Ltd where in 1994 he established a team of sales and support staff with European responsibility. He was involved in the successful IPO of the parent company, Optibase Ltd on the NASDAQ market in April 1999 (symbol : OBAS). He has chaired the DVD Forum's European Conference in London and is registered with the European Commission as an expert evaluator. He has over 24 years experience in technology-related markets including computer aided design system sales, specialized graphics system distribution and design work in the defense industry, industrial and marine engineering sectors. Adrian is a trustee of the Wiltshire Play Resources Centre charity and holds a private pilot license PPL(A).


Pierre Khawand
Product Development and Marketing
pierre@go-associates.com

Founder and principal of People-OntheGo, has more than fifteen years of experience in the software industry. Pierre has founded several companies including a financial software company in 1987 (Computer Trends, Inc.), an e-CRM company in 1995 (Imparto Software Corporation), raised several multi-million dollar funding rounds, and completed two successful acquisitions. In the last few years, Pierre's interest centered around bridging the gap between technology and people. He founded People-OntheGo to help corporate users manage e-mail and digital communication tools more effectively, and Digital-OntheGo to help organizations take full advantage of the new advances in digital video and web distribution, both part of the OntheGo Technologies L.L.C. Pierre holds a Masters degree in Engineering from the University of Michigan (Ann Arbor, Michigan), and has completed several Executive Education programs at the Stanford Graduate School of Management (Stanford, California).
 
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