{"id":71965,"date":"2019-02-25T23:03:14","date_gmt":"2019-02-25T23:03:14","guid":{"rendered":"https:\/\/www.go-associates.com\/?p=71965"},"modified":"2019-05-02T23:30:40","modified_gmt":"2019-05-02T23:30:40","slug":"an-economics-nobel-awarded-for-examining-reality-2","status":"publish","type":"post","link":"https:\/\/www.go-associates.com\/index.php\/2019\/02\/25\/an-economics-nobel-awarded-for-examining-reality-2\/","title":{"rendered":"Product Marketing: Telecommunications"},"content":{"rendered":"

THE CHALLENGE\u00a0<\/strong>
\nRe-position products, increase sales<\/strong>
\nGlobal telecom provider (FTSE 100) client required an accelerated market strategy based on an existing, shop-worn product technology.<\/p>\n

THE SOLUTION\u00a0<\/strong>
\nNew product plan
\nWorking across the corporate teams on most recent customer requirements – reformulated product features, pricing, and field sales force tools to increase revenues.
\nProduct marketing work included:
\n– Gather market & Customer Requirements
\n– Develop Strategy & Pricing Model
\n– Produce Sales Tools<\/p>\n

THE RESULT<\/strong>\u00a0<\/strong><\/p>\n

— Re-designed\u00a0Product Suite, Sales\u00a0Strategy, and Collateral<\/strong>
\n
\n— Increased Global Market Penetration and Revenue Stream<\/strong>
\n
\n— Signed Up New Partners & Channels<\/strong><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE CHALLENGE\u00a0 Re-position products, increase sales Global telecom provider (FTSE 100) client required an accelerated market strategy based on an existing, shop-worn product technology. THE SOLUTION\u00a0 New product plan Working across the corporate teams on most recent customer requirements – reformulated product features, pricing, and field sales force tools to increase revenues. Product marketing work […]<\/p>\n","protected":false},"author":3,"featured_media":72001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[19,25],"acf":[],"_links":{"self":[{"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/posts\/71965"}],"collection":[{"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/comments?post=71965"}],"version-history":[{"count":4,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/posts\/71965\/revisions"}],"predecessor-version":[{"id":72634,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/posts\/71965\/revisions\/72634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/media\/72001"}],"wp:attachment":[{"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/media?parent=71965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/categories?post=71965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.go-associates.com\/index.php\/wp-json\/wp\/v2\/tags?post=71965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}