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Product Marketing: Telecommunications

by Howard Greenfield Howard Greenfield No Comments

THE CHALLENGE 
Re-position products, increase sales
Global telecom provider (FTSE 100) client required an accelerated market strategy based on an existing, shop-worn product technology.

THE SOLUTION 
New product plan
Working across the corporate teams on most recent customer requirements – reformulated product features, pricing, and field sales force tools to increase revenues.
Product marketing work included:
– Gather market & Customer Requirements
– Develop Strategy & Pricing Model
– Produce Sales Tools

THE RESULT 

— Re-designed Product Suite, Sales Strategy, and Collateral

— Increased Global Market Penetration and Revenue Stream


— Signed Up New Partners & Channels